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ProCredit Bank's 25-Year Success Story - In Georgia, For Georgia

Published: 6.09.2024

ProCredit Bank's 25-Year Success Story - In Georgia, For Georgia

It all began 25 years ago with ambition, a clear vision, and specific goals. For a quarter of a century, ProCredit Bank has shared European expertise in Georgia, creating opportunities, fostering development, and offering tailored services to its customers.

ProCredit Bank is a proud member of the International ProCredit Group, led by ProCredit Holding (Frankfurt, Germany), which oversees strategic management, capital adequacy, reporting, and risk management. The ProCredit Group comprises financial institutions operating successfully across 12 countries, including South-East and Eastern Europe, Latin America, and Germany.

The international rating agency "Fitch Ratings" has awarded ProCredit Bank the highest possible rating in Georgia, BB+, reflecting the bank's historically superior asset quality, strong corporate governance, and robust risk management. Shares of ProCredit Holding are traded on the Frankfurt Stock Exchange. The holding received permission to trade its entire share capital in 2017, and due to its strong financial and reputational standing, it was included in the premium listing from the outset. This milestone marked a new phase of development for the group, unlocking further opportunities to engage with large, influential investors.

At the core of ProCredit Bank’s operations are not only high-quality banking services but also a strong commitment to business ethics. The bank adheres to principles of transparency, an open communication culture, social responsibility, and high-quality professional standards. As a result, customers receive services founded on trust, long-term collaboration, and professionalism.

ProCredit Bank continuously creates opportunities for its loyal business clients and retail customers. By offering convenient, modern services tailored to their needs, the bank enhances their access to financial services and delivers the best customer experience. Specially designed credit offers, service packages, and operational services for business clients, combined with modern digital banking solutions, facilitate efficient business processes and financial stability. For retail customers, the bank provides a range of deposit options, consumer and mortgage loans, service packages, market-leading conditions, and the expertise of seasoned client advisors. „This is the opportunity that both retail and business clients should see and use to get stable, transparent and modern banking services, or to achieve their financial goals“, it is said at ProCredit Bank.

As a bank with European values, environmental, social, and governance (ESG) strategy has always been a priority. ProCredit Bank has been a leader in promoting eco-friendly initiatives and ethical business practices, consistently sharing innovative practices. The bank prioritizes eco friendly financing, offering customers exceptional conditions for financing energy-efficient investments, renewable technologies, electric vehicles, and other environmentally friendly activities.

ProCredit Bank was among the first companies in Georgia to actively invest in eco-friendly initiatives. In 2020, a solar power plant was installed on the roof of the bank's head office. That same year, the bank’s Tbilisi head office was listed as a green building and received the EDGE international certificate for energy and resource efficiency. Today, the bank's parking lot is fully equipped with the latest electric vehicles, and to support the necessary infrastructure, ProCredit Bank has established a network of charging stations across the country.

"We hope this will serve as an example for other companies and inspire them to implement similar environmental initiatives, thereby reducing their negative impact on the environment," as it is said at ProCredit Bank.

For 25 years, continuous development, European standards, and innovative solutions have been the cornerstone of ProCredit Bank's business strategy. ProCredit Bank offers a wealth of opportunities and reminds us that in reality, what we seek is often right before us—the key is to identify and seize the opportunity.